Profile
People make brands.
One team, one target and one common direction.
Our Company.
We are manufacturer for up market men's fashion, with its headquarters in Wilhelmshaven, Germany. A family-owned business enterprise known as BAWI was founded in 1948. We have been known as PEINE since 2006, which is a corporate company managed by its proprietors and with potential for growth.
Our activities.
The PEINE GmbH produces, presents and markets men's fashion.
Our brands.
The PEINE GmbH currently covers the whole range of international men's fashion with two brand labels. Up-to-date fashion trends in men's fashion are interpreted with youthful and dynamic verve and adapted for retail in the highest possible quality. The independence of each individual brand and the clear concentration on market requirements form the basis of the entire PEINE GmbH's faith and philosophy.
BARUTTI stands for top-of-the-range business and suit fashion and focuses on the new lightweight quality of men's fashion. Never too casual - always well dressed.
Positioning: Modern Classic with a twist of more.
Core target group: Men with style and elegance.
Assortments: Suits and matching sports jackets. Trousers, shirts, knitwear, ties and accessories; also sporty, casual, matching fashion.
MASTERHAND is the specialist for wedding fashion and society fashion. We have set up and developed our platform gradually. We serve the whole range of society fashion nowadays. We offer a coordinating system with Celebration at the highly fashionable level. Always available from stock.
Positioning: "Best men's fashion to celebrate"
Core target group: Bride & bridegroom.
Assortments: Bestseller - the highlights of wedding fashion, Classics - the evergreens of society fashion and celebration - system suit.
Our targets.
Quality
We work on products. For markets and target groups up market.
The highest quality, best workmanship and optimum fit.
Performance
The price and performance must always be in unison.
Predictable, assessable and independent.
Growth
Our growth targets are clearly aligned upwards; we are growing.
Potential, development and dynamics.
Internationality
The export is part of our growth strategy. We are acting local & global.