Our brand philosophy


As a producer, designer and marketer of men’s fashion, PEINE GmbH 
knows the market, and the market knows PEINE.

The individuality and independence of each of our brands and our unreserved commitment to market requirements are the credo and the philosophy of our entire company.Products become emotionally charged brands with a clear, unmistakable signature; jackets and trousers become carefully harmonised outfits which the customer can fully rely on – in any situation:For work, for leisure and whenever it is important to be dressed properly. 

With lean structures and carefully managed processes, our brands constantly focus on their products; and each brand maintains it’s well defined profile.

From formal to smart & casual we at PEINE continuously reinvent our styles in an effort to open up new customer segments and secure the future of our brands.