Mission Statement


Oliver Wagner is the new Managing Director at PEINE GmbH

Since mid-December 2015 Oliver Wagner is the new Managing Director of the company PEINE GmbH with the menswear brands BARUTTI and MASTERHAND. Wagner is in charge of the product and distribution strategy of the company.

Now 47 years old, Oliver Wagner was previously Director Sales of Daks London - a licensed brand of the Dressler Bekleidungswerke Brinkmann Company in Großostheim / Germany. Before that he was General Sales Manager at J. Philipp in Hanau.

His main task at PEINE will be to restore confidence and regain lost turnover on the market. „The values of our long-lasting company tradition must be brought back to life. We deeply stick to these values and shall support them with passion and transparency in the future. With the support of the Shandong Ruyi Group PEINE is optimistic for the future. The optimization is herewith one of the main tasks – we will emphasize the synergies of both companies more than ever“.

Oliver Wagner is supported by Jianhua Yu at PEINE. Since 01.01.2015 Yu is Managing Director in Wilhelmshaven on the side of the Shandong Ruyi Group of Jining / China. „Oliver Wagner has a long lasting experience within the menswear world and is close to customers. This is the basis for company's success“ says Ruyi Group. No further changes are planned within the management. Since February 2015 Ruyi holds 84 % of the shares at PEINE GmbH.

Wilhelmshaven, 14th January 2016