History/Heritage

WHEN CLOTHES BECOME FASHION.

WHEN TRADITION BECOMES MODERN.

Since our foundation in 1948, intensive contact to our customers has always played a key role.

Without mutual trust and close cooperation with leading menswear retailers, we would not have become what we are today: a reliable partner with recognised product quality. A provider of outfits for men who value a classic modern look with uncompromised quality in the mid-range price segment of the market.

Milestones

1888Opening of the largest department store in Wilhelmshaven. Acquired by the retailers „Bartsch & von der Brelie“.
1933Opening of a fabric store by the fabric dealers Heinrich Peine and Josef Klauke.
1943Acquisition of Bartsch department store by Peine & Klauke.
1948Founding of BAWI (BA = Bartsch, WI = Wilhelmshaven) as clothing company with its own production facility.
1967CENTO – The world’s first washable suit is launched. The suit’s face fabric is especially developed in-house.
CENTO becomes Germany’s best known suit.
1971The “Uwe Seeler” (captain of the national soccer team) sports range is launched at BAWI.
A menswear collection for sports enthusiasts who desire a high degree of wearing comfort when travelling, at work or for leisure.
1972BAWI is appointed by the IOC as the official outfitter of the German Olympic team in Sapporo and Munich,
and delivers the official travel and evening suit.
1973Company’s 25th anniversary.
Heinrich Peine receives the Cross of the Order of Merit of the Federal Republic of Germany – only a few months later,
he dies at the age of 65 years old.
1978New organisation of the marketing and production companies: MASTERHAND is established.
1985New promotional strategy: „MARIO BARUTTI by BAWI“.
1992Company headquarters of all marketing companies is relocated to present building in Rheinstraße, Wilhelmshaven.
1994MARIO BARUTTI adopts innovative themes into their own outfit collections.
19961st mix & match suit from MARIO BARUTTI.
1998Company’s 50th anniversary.
1999BARUTTI creates the elegant „Platinum“” collection – top-quality products made in Germany.
In addition, the “Revolution”, the first wrinkle free mix and match suit, goes on offer.
2001First POS concept from BAWI in Cologne.
Extension of MARIO BARUTTI product range: shirts, knitwear, belts and ties.
2004MASTERHAND presents the “Celebration”, the first mix and match suit for wedding wear.
2006Management buyout: Company succession issue resolved by successful takeover.
2010A new era begins with a new investor: PEINE GmbH is founded.
2014Ben Zhang is represented in the Ruyi’s management since 15 years and he assumes the function of the Managing Director from Jan D. Leuze. Since March 2013 Jan D. Leuze was the new investor and he has initiated the deal with the largest shareholder Sandong Ruyi Group end of 2014.
2015Jianhua Yu and Oliver Wagner new Managing Directors of the company PEINE GmbH.